Fractional Marketing Support for Founder-Led SMBs
briand
marketing
I help founder-led businesses turn scattered marketing into a clearer, more accountable growth system.
That can mean refining your positioning, improving conversion paths, planning stronger campaigns, cleaning up CRM and nurture flow, or stepping in as a part-time marketing lead.
If your business has outgrown DIY marketing but is not ready for a full-time marketing hire, fractional support can give you the strategy, structure, and execution support you need.
what is fractional marketing?
A fractional marketer is an experienced marketing professional who supports your business on a part-time basis. You get strategic direction, stronger execution, and ongoing marketing support — without the cost of a full-time hire.
Hi! I’m Kellie-Ann Briand and over my 20+ year career I’ve held senior marketing roles supporting big brands, entrepreneurs, founders and SMBs. Now I’m excited to put my skills and experience to work for you. I work with SMBs that are ready for more structure, more clarity, and more traction.
Warning: I like to keep things simple!
who i work with
I work with founder-led SMBs that are ready for more structure, more clarity, and more traction.
This is a fit if:
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your marketing feels reactive or disconnected
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your messaging is not as sharp as it should be
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your website, content, email, and sales efforts are not working together
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you are managing too much yourself
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you have support, but no real marketing owner
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you need better lead flow, follow-up, and conversion
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you are growing and need more strategic direction without hiring full-time
For businesses that need senior marketing ownership without a full-time hire
MARKETING CLARITY
Build a stronger foundation
For businesses that need better messaging, clearer priorities, and more consistency in their marketing.
DEMAND ENGINE
Improve lead flow and conversion
For businesses that need campaigns, funnel support, and better follow-through from inquiry to opportunity.
FRACTIONAL MARKETING LEAD
Add senior marketing leadership
For businesses that need a part-time marketing lead to guide strategy, manage execution, and create momentum.
why Fractional?
Hiring full-time is a big commitment.
Fractional support gives you access to senior marketing leadership on a more flexible basis — so you can get the clarity, structure, and execution support you need without building a full internal team too soon.
You get better decisions, stronger momentum, and a marketing function that is easier to manage and easier to grow.
What I do
My virtual marketing packages give you all of the benefits of employing a full marketing team in-house, but at a fraction of the cost.
That can include:
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clarifying positioning and messaging
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refining offers and value propositions
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improving websites, landing pages, and conversion paths
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building smarter campaign plans
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supporting content, thought leadership, and email marketing
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cleaning up CRM, nurture, and funnel flow
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aligning marketing activity with business goals
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bringing structure, leadership, and momentum to the marketing function
WHO I WORK WITH
I work with founder-led SMBs that are ready for more structure, more clarity, and more traction. I combine strategy with hands-on execution to drive results.
REASONS TO HIRE ME
- your marketing feels reactive or disconnected
- your messaging is not as sharp as it should be
- your website, content, email, and sales efforts are not working together
- you are managing too much yourself
- you have support, but no real marketing owner
- you need better lead flow, follow-up, and conversion
- you are growing and need more strategic direction without hiring full-time
- Marketing CoNSULTING – 90%
- Funnel Design – 77%
- Messaging – 80%
- Inbound Marketing 45%
- Demand Generation- 85%
- CRM & Automation 85%
Clearer positioning. Stronger execution. Better marketing momentum.
Many small and medium-sized businesses reach a point where marketing can no longer stay informal, reactive, or founder-led.
The business has grown. The offer is real. There is demand. But marketing is still scattered across vendors, half-finished ideas, inconsistent messaging, outdated content, or a founder who is carrying too much of the load.
That is where I come in.
I provide fractional marketing support for founder-led SMBs that need senior-level thinking, practical execution, and a clearer path from visibility to revenue — without the cost of a full-time marketing leader.
From Our Clients
Logic Air’s association with Briand Marketing dates to 2016 when we engaged her services to redesign our logo. In 2017, Kellie-Ann’s technical skills, design expertise and above all, perseverance were critical in transforming our website into a highly functional and visually appealing platform. Since the launch of our website, we have called upon Kellie-Ann to assist us with and other tasks and technical assistance when required. Her professionalism and prompt responsiveness to our requests are truly impressive, and we commend her dedication in delivering exceptional results.”
“Kellie-Ann was instrumental in getting my entrepreneurial business started back in 2018. She is an amazing supportive coach and a business consultant who is there for you every step of the way. You won’t ever regret getting her advice!”
“We love Kellie-Ann. Her energy and drive is contagious and she gets the hard stuff done. Our small business has already seen increases in traffic, engagement and new clients reaching out. We’d recommend Briand Marketing hands down”.
Let’s Start Something new
Say Hello!
Complete the form below and we’ll be in touch.
Let’s Start Something new
Say Hello!
Complete the form below and we’ll be in touch.