Fractional CMO Services
on-Demand
marketing for Busy Clinics
Marketing support for busy clinics that need more patients, better follow-up, and less guesswork
I help busy clinics build smarter marketing systems that attract the right patients, improve follow-up, and support retention. From patient journey mapping and lead generation to landing pages, email campaigns, CRM workflows, and automation, I bring the strategy and hands-on execution needed to turn interest into bookings and patients into long-term advocates.
what is fractional marketing for clinics?
Fractional marketing means getting experienced marketing leadership and hands-on support on a part-time basis.
For clinics, that can mean having someone who can step in to improve patient attraction, tighten follow-up, strengthen retention, and connect the dots between your website, campaigns, CRM, front desk, and patient journey, without the cost of hiring a full-time marketing manager.
Hi! I’m Kellie-Ann Briand and as both a marketing consultant and a clinic owner myself, I understand the realities of growing a clinic.
If your clinic needs stronger patient acquisition, better retention, and marketing that actually works together, I can help.
Warning: I like to keep things simple!
WHAT BUSY CLINICS STRUGGLE WITH?
- your clinic is busy, but growth still feels inconsistent
- patient inquiries are coming in, but follow-up is uneven
- your website is not bringing in as many bookings as it should
- patients are dropping off between inquiry, booking, first visit, treatment, or discharge
- your team is focused on care and operations, so marketing keeps falling to the bottom of the list
- you know there are missed opportunities in retention, reactivation, referrals, and upsells
- your CRM, automations, and campaigns are underused or not set up properly
- you need experienced marketing support, not another full-time hire
I help busy clinics attract more of the right patients, improve retention, and build marketing systems that support growth.
MARKETING ESSENTIALS
Best for:
Smaller clinics or private practices that need senior marketing support to improve consistency, strengthen patient follow-up, and keep a few key marketing priorities moving each month.
GROWTH PARTNER
Best for:
Clinics that need both strategy and ongoing execution across patient acquisition, retention marketing, campaigns, website updates, and CRM workflows.
FRACTIONAL MARKETING LEAD
Best for:
Growing clinics or multi-location practices that need a senior marketing partner to lead strategy, manage day-to-day momentum, coordinate vendors or internal teams, and build a stronger marketing function without hiring in-house.
why clinics cho0se fractional support
Hiring full-time is a big commitment.
Fractional support gives you access to experienced marketing leadership on a more flexible basis, so you can improve patient acquisition, retention, and follow-up without taking on full-time overhead.
You get strategy, execution, and momentum from someone who understands how clinics operate and what it takes to grow them.
What I do
I help clinics improve the systems, messaging, and marketing activity that influence patient growth and retention.
That can include:
-
- improving websites, landing pages, and booking conversion paths
- mapping the patient journey and identifying leaks or drop-off points
- building lead generation and reactivation campaigns
- creating nurture flows tied to booking, no-show, discharge, and follow-up moments
- improving CRM setup, automation, forms, and pipeline flow
- strengthening referral, upsell, and cross-sell opportunities
- supporting content, email marketing, and patient communication campaigns
- bringing structure, oversight, and momentum to clinic marketing
strategy is important. so is getting work done.
Busy clinics do not just need ideas. They need someone who can step in, see the gaps, and help move the right work forward.
I combine strategy with hands-on execution so your marketing does not sit in a document or get lost between patients. Whether the need is a stronger funnel, better follow-up, improved CRM workflows, a cleaner website journey, or more consistent campaigns, I help turn ideas into action.
WHAT I BRING TO BUSY CLINICS
Experience with: clinic marketing, patient journeys, landing pages, email campaigns, CRM workflows, automation, retention marketing, referral growth, and multi-channel campaigns.
- I understand both marketing and clinic operations
- I know how to build systems that support patient acquisition, retention, and reactivation
- I am strategic, but I am also hands-on and execution-focused
- I can work with your existing tools, team, and vendors
- I bring outside perspective without the weight of a full-time hire
- I understand the balance between growth, patient experience, and practical clinic realities
- Patient Journey Strategy
- Patient Acquisition
- Retention & Reactivation
- CRM & Automation
- Funnel Optimization
- Hands On Execution
NEED STRONGER CLINIC MARKETING WITHOUT HIRING IN-HOUSE?
Many clinics reach a point where marketing can no longer stay reactive, inconsistent, or squeezed in between everything else.
The clinic is busy. Patients are coming through the door. But growth is uneven, follow-up is inconsistent, retention opportunities are being missed, and no one really owns the full marketing picture.
That is where I come in.
I provide experienced marketing support for clinics that need clearer strategy, better execution, and stronger systems to support patient growth.
From Our Clients
Logic Air’s association with Briand Marketing dates to 2016 when we engaged her services to redesign our logo. In 2017, Kellie-Ann’s technical skills, design expertise and above all, perseverance were critical in transforming our website into a highly functional and visually appealing platform. Since the launch of our website, we have called upon Kellie-Ann to assist us with and other tasks and technical assistance when required. Her professionalism and prompt responsiveness to our requests are truly impressive, and we commend her dedication in delivering exceptional results.”
“Kellie-Ann was instrumental in getting my entrepreneurial business started back in 2018. She is an amazing supportive coach and a business consultant who is there for you every step of the way. You won’t ever regret getting her advice!”
“We love Kellie-Ann. Her energy and drive is contagious and she gets the hard stuff done. Our small business has already seen increases in traffic, engagement and new clients reaching out. We’d recommend Briand Marketing hands down”.
Let’s Start Something new
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